About Us

Luxury fragrance, made accessible.

Nouveau Parfums was founded in Adelaide on a simple belief: a premium fragrance shouldn't come with a premium price tag.

Each of our fragrances is an Extrait de Parfum, the most concentrated form of perfume, crafted with 50% fragrance oil for exceptional longevity and projection. Inspired by the world's most loved scents, every bottle is made in Australia and priced at $45 for 60ml.

What started as a local idea has grown into a trusted name, with more than 10,000 customers and four retail stores across Adelaide.

Visit us

• Elizabeth Shopping Centre
• Churchill Centre, Kilburn
• Myer Centre, Rundle Mall
• Westfield Tea Tree Plaza

Can't make it in store? Shop online, with tracked shipping across Australia and worldwide.

Nouveau Parfums: wear the scent, not the price.